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When it comes to choosing a website builder, there are many factors that come into play. It's important to be able to weigh your options, compare prices, and look for features that you know you'll need. However, it's also crucial to consider your goals and your resources when making a decision like this.
The first step in this process is to catalog all the assets you'll need for your site, including the number of pages and types of content. This step will help you understand how complicated a project you're undertaking really is and allow you to narrow your choices down accordingly.
Next, it's essential to consider your time constraints. If you're already stretched thin by the demands of running your business, a website might not be a worthwhile investment right now. It may be more prudent to wait until you have more free time and can devote more of your attention to the project.
If your site is going to be a portfolio or online storefront, consider whether your chosen website builder can handle these types of projects. There are some builders that are specifically geared for ecommerce and provide the infrastructure to host an online store as well as advanced sales tools. Others offer the option to add an ecommerce plugin to your existing site.
Finally, take a moment to consider your aesthetic preferences. Many of these site builders have pre-made templates to choose from, but they aren't all created equal. Some are much more beginner-friendly and user-friendly than others, while some are more sophisticated with advanced features. If you're someone who has very high standards and a critical eye, a template-based website might not be the best fit for you.
While most website builders are incredibly easy to use and require no coding knowledge, it's still worth checking out professional designers. They have an intimate knowledge of design principles and can help make your site truly unique. Ultimately, it's a trade-off between time and money – if you have the time, it might be more worthwhile to hire a designer.
Once you've considered all of the factors mentioned above, it's time to review your choices and make a final decision. It's a good idea to test out your top contenders by using their demo sites and taking advantage of any available free trials. This will give you a feel for how intuitive the site builder is and if it has enough features to meet your needs.
Also, be sure to compare the quality of the templates and their design quality, as well as how customizable they are.
Once you've done this, it's time to make your choice and get started! Then, be sure to test your website once it's live. This includes ensuring that all your links work properly and that the site loads quickly for visitors. If you experience any problems, be sure to contact the customer support team to resolve them as quickly as possible.
Want to know how I built my website?
Check out my recent post on all-in-one sales and marketing tools and what I think of it.
Check out my recent post on sales funnels and what I think about them. Are they still worth it?
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